Increasingly competitive market, the development of real estate marketing company must adjust to the philosophy, the full introduction of the new theory, continued to meet consumers' diverse needs. 
 (1) more to consider how to facilitate the consumers to buy. How clearly provide comprehensive information, communication projects, and carry out large-scale housing literacy activities, set up more sales outlets, or two-way communication via the Internet, as well as full-service agency, a vast number of developers have to think carefully problem. Only by constantly improving every detail to improve housing services to give consumers maximum convenience, in order to win consumer recognition. Consumer purchase behavior is a complex process, involving a broader, longer span of the process, in this process, the consumer is not only invested a huge amount of money, but also spend a lot of time and effort, Thus the real estate marketing company should be possible to consider how to give consumers maximum convenience. This is often the key to winning developer marketing. 
 (2) a focus on effective communication with consumers. Customers are the basis for enterprise survival and development, market competition is the essence of competition for customers; to establish and maintain good relations with consumers has become key to the success of corporate marketing. Consumers have become more sophisticated, are endowed with reason, the level of overall quality of each building has its own criteria, common advertising rhetoric, the concept is difficult to make them inviting speculation. Real estate marketing company can no longer be limited to one-sided sales promotion, but should focus on effective communication with consumers, to completely abandon the past to impose the kind of promotional acts in a positive way to adapt to customer emotions, the establishment of common interest based on the a new relationship, good customer relationship management (CRM). The new marketing mix theory, change the past, that the consumer can be excluded from the practice of market competition factors, the reversion to the concept of consumer-centric up. 
 (3) sales to consumers to buy their houses. Buying behavior of consumers to purchase real estate is a very sensible of behavior will never occur impulse characteristics. Today's consumer demand have shown a highly diversified, especially young consumers are very particular about individuation. All home buyers purchased houses want to make to maximize their own satisfaction, but there are still many developers are still stuck in the stage production and sales of traditional products, do not pay attention to the real needs of consumers, the introduction of real estate products almost invariably, nothing special. Over the last two years the star of popular real estate market, no doubt deeply resonated with the essence of human life, the natural essence of the family, the natural environment, nature, architecture and other aspects of life, the nature of the deep needs of consumers. Therefore, the real estate marketing company only full study consumer wants and needs, and real estate development throughout the entire process in order to make their project a market bright spot. 
 (4) understand the wish of consumers to meet consumer demand for the cost. Traditional theory of "cost-plus pricing is equal to" the theory of the consumer price system came in the outside. In reality, transactions, consumers are willing to pay only the cost more reasonable, in order to make the transaction a reality. Real estate marketing company to consider consumers are willing to pay and how much to pay the cost of a new theory of "the price of consumer support - appropriate profit = cost ceiling" mode of thinking, accepted by the consumer price as the determining factor, down row engaged in development costs, prospective buyers hold the psychological level, so that sales can be formed when triggered buying binge, otherwise, the result is often no market price. 
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