Constraints of real estate and marketing of innovative concepts and operation of the practice problems together, restricting innovative elements of real estate marketing company at least the following aspects: 
 (A) the marketing system, marketing system behind the concept of the market by the famous American scientist 谢尔比亨特 first put forward. Specifically refer to: In a market economy (national, regional, regional), passage or adoption, by the practice, ethics, law (including commercial and a variety of trade regulations), regulations, etc. constitute, to coordinate the main interest in all the rules of marketing is marketing run systems, mechanisms, environment. Including written commercial, trade and other laws and regulations of the physical structure and habits of a variety of commercial transactions, business ethics and business traditions posed by the commercial system of customs and other intangible forms. 
 Exchange activities in the business, a serious lack of integrity, lack of effective oversight mechanisms. Government not only to manage the real estate marketing company, but also supervision. As the uneven quality of government employees, or even personal interests, driven by sectoral interests, it is easy to lose position. For example, the approved level of quality is "excellent" housing estate near the cracks; increase the volume ratio, reducing the green area, does not meet the conditions pre-sale license so issued. A non-market regulation and supervision mechanism is not complete, the developer of the immoral earnings but did not receive due punishment popular. 
 Real estate marketing company is not "paid their dues, hand delivery," usually "pre", buyers with developers plan, dew-disk model, size chart, showroom, etc. to determine the future of their own homes and social situation, so the customer with real gold and silver to buy the developer's commitment, commitment can be achieved, the key in the developer's credibility. As the complexity of the real estate itself, any consumer is difficult to fully grasp the real estate knowledge, as the developer and the asymmetry of information between buyers, in particular, requires faith. However, in practice, a serious lack of good faith. 'Area shrinking, "" project aliasing "lower storey, green into the mall, the significant increase in floor area ratio, the construction of shoddy work, increase the pool of property services, watered ... .... Different developers in different ways to obtain the land, the cost vary widely, even though the "hanging Toupai" inside the "trick" also exists a considerable extent. And even some real estate development company does not "development", mainly from the government to take, and then resell, easy money. 
 Profit through innovation, lack of motivation. A market is not standardized, but also promote the production of another phenomenon: as long as the relationship to get a piece of land, you can register to set up a project company, this phenomenon is widespread. For such a project company, "fishing for a left" thinking is very common, brand, reputation, marketing innovation, not to mention. Marketing service system are less developed. Advanced international experience generally shows that the real estate marketing real estate marketing service system innovation is essential. A complete, efficient sales network, has been hailed as the real estate marketing company of the "lubricant"; fair, professional intermediary service system, to ensure standardization of the real estate market. 
 In marketing real estate marketing company is running the institutional framework, and subject to the marketing system. A healthy marketing system, to protect the legitimate exchange of interests in the subject of marketing, regulate transactions, reduce the transaction costs, rationalize the allocation of resources to promote and improve marketing performance, drive marketing innovation. On the contrary, it will drive the marketing of the main marketing speculative and improper behavior to profit, it will weaken the motivation corporate market innovation, hamper marketing innovations. Some intermediaries in order to complete sales tasks, pursue immediate, over-commitment to customers even cheat to cheat, to get the commission, walk away, leaving the developer to pay a lot of problems left over from processing. Various micro-marketing in the main market transactions are generally not in the formation of the legal system and awareness of modern social contract, trading in the market provides an opportunity for misconduct. 
 (B) the operation of the marketing concept and marketing practice there are many errors in the understanding of the concept of marketing there is bias, the marketing is to sell as many items in the absence of in-depth, systematic market research work is under construction. From the quality, environment, submitted period, materials, equipment, property management, etc., to the various commitments on the mouth, the first takes the money and say. But promised too much and can not be honored. Is the so-called "developers put excitement, hear the buyers moved to honor no action, led to numerous human rights movement." 
 In the marketing process and self-centered, not pay attention to the needs of consumers to their own standards and value judgments that the consumer needs instead of the actual value judgments and needs. Plagiarism rife in marketing, not only plagiarism was rampant, and blindly follow the trend, leading to the development no personality, no creative planning, the introduction of real estate product uniformity, similar style. "Lot determinism," the spread, the impact of absolute location, clear the lot is a relative concept, not pay attention to the corresponding location of the property needs analysis, in the target market is not clear or not clear on the target market needs, based on the closing made room door. Exaggerate, unlimited commitment. Pass on the root known as ADSL on the "e" community, "smart community", a lawn, two trees have a "living community", "ecological communities." 
 (C) the marketing of the main number and scale of small business operators and the level of quality to be further improved. In recent years, as China's housing system reforms and the improvement of the degree of the real estate market, real estate marketing company has developed rapidly, day by day. The real estate industry profits, especially after the media and different levels of rendering social groups became marginal profit the few real estate industry profits; in recent years the number of purchase price and let the world be a rising awareness: real estate is profits and the probability of a failure is almost "0" of the industry. As a result, people are crowded into this business of real estate, a little money, little government relations, and really as the river carp. As a result, the number of real estate marketing company, small scale, quality and management level managers to be further improved. 
 This article is reproduced real estate marketing company http://www.ceoofficer.com